The auto care industry is expected to reach over $400 billion in consumer spend by 2025. People are driving older vehicles, driving more miles, and getting more services done.
The 2023 Cox Automotive Service Industry Study shows that trust in the dealer is still the top reason customers service their vehicle at the dealership where they purchased it—and that’s the case for both electric and internal combustion engine vehicle owners. But trust in the dealer has fallen significantly — from 62% to 54% — in the past two years. Now with electric vehicle (EV) findings, our new eBook highlights:
Why trust is the top reason service customers return to dealerships
Ways to leverage transparency to boost your service department’s bottom line
The top service experience features customers want from dealership websites and digital tools
How to win back the trust of your service customers — and earn their business for life